Clothing sizes have evolved in recent years, but the principle of standardized sizes have not changed since the 1800s.
Before mass production, clothing was made-to-measure, where garments were tailored to specifically fit each customer.
But nowadays, vanity sizing is a big trends, as many brands prefer to use their own catalog sizes, which can vary from manufacturer to manufacturer. Big brands think that customers could feel better about themselves if they bought a smaller size, and garments started being labelled with a smaller size tag.
Now, stores often size based on their own preferences, which can make for frustrating online shopping experiences unless you already know your exact size. But Stefanka’ solution help customers find their perfect fit.
Discover the sizing journey with Stefanka!